Microsite vs One-Page Website
Problem → Promise → Proof: You’re choosing between a microsite vs one-page website. Below you’ll get a quick decision framework, a head-to-head table, and actionable rules that real Micro Websites use to rank and convert.
TL;DR — Quick answer Microsite vs One-Page Website
Pick a Microsite if you need multiple intent-targeted pages (what/best/vs/how-to/faq) and a hub-and-spoke structure. Pick a One-Page Website if you just need a fast brochure or pre-launch page with one offer and no deep content.
What Are Micro Websites? (1-minute overview)
Micro Websites are tiny sites (5–15 pages) laser-focused on one problem/audience. Each page maps to a query (what, best, vs, for [persona], how-to, FAQ). They interlink like a hub, use one primary CTA per screen, and are fast to publish.
What Is a One-Page Website?
A one-page site is a single scrolling page covering the essentials: offer, features, proof, pricing, contact. It’s perfect for a simple service, event, or pre-launch—when there’s no need for separate pages or long-tail search coverage.
Microsite vs One-Page Website: SEO, Speed, Conversions
| Factor | Microsite | One-Page Website |
|---|---|---|
| Scope | Tiny topic, multiple intents | Single offer, surface-level |
| SEO Coverage | Strong: what/best/vs/how-to/faq | Limited: mainly brand/offer |
| Time to Ship | Fast (days) for 5–7 pages | Very fast (hours–1 day) |
| Internal Links | Hub-and-spoke (pillar + siblings) | None (anchors only) |
| Conversion | High with intent-matched CTAs | High for direct offers |
| Best For | Education + comparison + SEO growth | Brochure, pre-launch, single CTA |
When to Choose Micro Websites
- You target multiple queries (best, vs, pricing, how-to) around one problem.
- You want long-tail traffic and internal-link leverage.
- You plan a single, consistent CTA (starter kit, trial, booking).
Internal Linking on Micro Websites (Hub-and-Spoke)
- Every page links up to the pillar and sideways to 1–3 siblings.
- Use descriptive anchors (not “click here”).
- Add a small comparison table or checklist on key pages.
When a One-Page Website Is Enough
- Single offer, local service, or event with one CTA.
- No need for “best/vs/how-to/faq” pages.
- You’ll replace it later with a microsite once demand grows.
Micro Websites SEO: Headings, Schema & Speed
- Headings: one H1 = query; 2–4 H2/H3 include “Micro Websites.”
- Schema: Article + FAQ (2–3 Qs). Avoid Product/Merchant unless it’s a product page.
- Media: 1200×675 WebP hero (≤180 KB). Lazy-load everything else.
- Speed: compress images, minimal plugins, TT1 + scoped CSS.
Micro Websites Templates & Next Steps Free
Copy our outlines and checklists to ship faster and avoid bloat.
Also see the Start Guide, SEO Checklist, and the 7-Day Plan.
Decision: Microsite or One-Page?
If you want durable SEO growth with clear intent coverage, go **Micro Websites**. If you only need a quick brochure, go one-page now and expand later.
Next up: Micro Website Examples • Internal Linking • Monetization