Microsite Schema Blueprint (Copy-Paste JSON-LD)
Microsite schema helps your micro website win rich results fast by giving search engines clean, explicit context. In this blueprint you’ll copy ready JSON-LD, validate it, and ship it safely in minutes.
Website/Organization, Article, HowTo, FAQ, ItemList, Product, Video & Breadcrumbs — plus a clean validation workflow.
JSON-LDEEATValidationSERP FeaturesPerformance
Microsite schema templates (JSON-LD)
- Keep one **global JSON-LD graph** (Website + Organization + SearchAction) site-wide.
- Add exactly **one page-type schema** per page (Article *or* HowTo *or* FAQ etc.).
- Publish **real, crawlable content** that matches the schema — no fake ratings or hidden text.
Global graph (site-wide)
Website + Organization Put on all pages
Declares your entity, links profiles (EEAT) and enables sitelinks search.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://incomeorbit.website/#org",
"name": "Income Orbit",
"url": "https://incomeorbit.website/",
"logo": {
"@type": "ImageObject",
"url": "https://incomeorbit.website/wp-content/uploads/2025/09/logo-512.png",
"width": 512, "height": 512
},
"sameAs": [
"https://www.youtube.com/@IncomeorbitSEO",
"https://www.tiktok.com/@incomeorbit",
"https://www.pinterest.com/incomeorbit"
]
},
{
"@type": "WebSite",
"@id": "https://incomeorbit.website/#website",
"url": "https://incomeorbit.website/",
"name": "Income Orbit — Micro Websites",
"publisher": { "@id": "https://incomeorbit.website/#org" },
"inLanguage": "en",
"potentialAction": {
"@type": "SearchAction",
"target": "https://incomeorbit.website/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
}
Page types & templates (copy-paste)
Article / BlogPosting
Use on guides, comparisons, checklists. Keep dates accurate.
ItemList (Best/VS)
For “Best X” roundups or comparison pages without fake ratings.
Microsite schema checklist (2025)
Article / BlogPosting JSON-LD
{
"@context":"https://schema.org",
"@type":"BlogPosting",
"headline":"Subdomain vs Subfolder vs Domain — Best Setup (2025)",
"mainEntityOfPage":{"@type":"WebPage","@id":"https://incomeorbit.website/subdomain-vs-subfolder-vs-domain/"},
"author":{"@type":"Organization","name":"Income Orbit","url":"https://incomeorbit.website/"},
"publisher":{"@id":"https://incomeorbit.website/#org"},
"datePublished":"2025-09-08",
"dateModified":"2025-09-08",
"description":"Subdomain, subfolder or separate domain? 2025 SEO guide with pros/cons, use-cases and a safe migration checklist for micro websites.",
"image":{"@type":"ImageObject","url":"https://incomeorbit.website/wp-content/uploads/2025/09/IMG_3252.jpeg","width":1200,"height":675}
}
HowTo JSON-LD (for build checklists)
{
"@context":"https://schema.org",
"@type":"HowTo",
"name":"Build a Micro Website in 7 Days",
"totalTime":"P7D",
"step":[
{"@type":"HowToStep","name":"Choose a niche","text":"Pick one problem and one audience."},
{"@type":"HowToStep","name":"Ship 5 pages","text":"Home, Pillar, Best, VS, How-to."},
{"@type":"HowToStep","name":"Internal links","text":"Hub routes and anchors in copy."}
],
"image":{"@type":"ImageObject","url":"https://incomeorbit.website/wp-content/uploads/2025/09/ACBAFDB5-7662-47B1-8094-4B06EFB03EA7.png","width":1200,"height":675}
}
ItemList JSON-LD (Best/VS roundup)
{
"@context":"https://schema.org",
"@type":"ItemList",
"name":"Best Tools for Micro Websites (2025)",
"itemListElement":[
{"@type":"ListItem","position":1,"url":"https://incomeorbit.website/micro-website-tools/#tool-a"},
{"@type":"ListItem","position":2,"url":"https://incomeorbit.website/micro-website-tools/#tool-b"},
{"@type":"ListItem","position":3,"url":"https://incomeorbit.website/micro-website-tools/#tool-c"}
]
}
FAQPage JSON-LD (add only if a real FAQ block is visible)
{
"@context":"https://schema.org",
"@type":"FAQPage",
"mainEntity":[
{"@type":"Question","name":"What is a micro website?","acceptedAnswer":{"@type":"Answer","text":"A small, focused site that targets a narrow set of queries with tight internal links."}},
{"@type":"Question","name":"How many pages to start?","acceptedAnswer":{"@type":"Answer","text":"Five to seven pages: Home, Pillar, Best, VS, and 2× How-to."}}
]
}
Product JSON-LD (for your Starter Kit)
{
"@context":"https://schema.org",
"@type":"Product",
"name":"Micro Website Starter Kit",
"brand":{"@type":"Organization","name":"Income Orbit"},
"url":"https://incomeorbit.gumroad.com/l/jrludg",
"description":"Templates and checklists to launch a micro website fast.",
"offers":{"@type":"Offer","url":"https://incomeorbit.gumroad.com/l/jrludg","priceCurrency":"USD","price":"29.00","availability":"https://schema.org/InStock"}
}
VideoObject JSON-LD (for embedded YouTube)
{
"@context":"https://schema.org",
"@type":"VideoObject",
"name":"How to Build a Micro Website in 7 Days",
"description":"Step-by-step build with templates.",
"thumbnailUrl":["https://i.ytimg.com/vi/VIDEO_ID/maxresdefault.jpg"],
"uploadDate":"2025-09-08",
"duration":"PT6M35S",
"contentUrl":"https://www.youtube.com/watch?v=VIDEO_ID",
"embedUrl":"https://www.youtube.com/embed/VIDEO_ID"
}
Breadcrumbs (recommended)
BreadcrumbList
Clarifies site structure and can print in snippets.
{
"@context":"https://schema.org",
"@type":"BreadcrumbList",
"itemListElement":[
{"@type":"ListItem","position":1,"name":"Home","item":"https://incomeorbit.website/"},
{"@type":"ListItem","position":2,"name":"Guides","item":"https://incomeorbit.website/micro-website/"},
{"@type":"ListItem","position":3,"name":"Microsite Schema Blueprint","item":"https://incomeorbit.website/microsite-schema-blueprint/"}
]
}
Image & Video markup: quick rules
- Provide **1200×675** hero images where used; include width/height in JSON-LD.
- Video: add **VideoObject** only on pages with a visible, playable video.
- Keep filenames descriptive: `microsite-schema-blueprint-1200×675.png`.
Validate & troubleshoot (5-min loop)
Do this
- Open **Rich Results Test** → paste URL → fix errors, ignore “warnings” unless misleading.
- Validate JSON with **Schema Markup Validator** if copy-pasting multiple blocks.
- In Search Console → **URL Inspection** after publishing significant schema changes.
Avoid this
- Multiple competing page types on the same page (e.g., Article + HowTo).
- Fabricated ratings/reviews without real, visible user ratings.
- Tagging content that isn’t visible on the page (hidden FAQs, videos not embedded).
Ship clean schema, earn richer snippets
Use these templates, validate once, and focus on content quality + internal links.