How to Build a WordPress One-Page Website (Guide)
A WordPress one page website is the fastest way to launch a micro site: one template, anchor navigation, and zero bloat. Follow this setup to go live today with clean SEO and Core Web Vitals.
Building a powerful **wordpress one page website** is a core strategy for micro websites, especially for showcasing a single product or a professional portfolio. This guide will walk you through the entire process, from choosing the right tools to optimizing your single-page site for search engines.
Why a one-page site is a smart choice for micro websites
A single-page design offers a streamlined user experience, making it easier for visitors to find information without clicking through multiple pages. It’s perfect for:
- Showcasing a single product or service.
- Creating a digital business card or portfolio.
- Launching a temporary promotional site for an event.
While one-pagers are great for simplicity, they can be harder to rank for multiple keywords. We’ll cover how to handle this below.
Step 1: Choose a Lightweight Theme
The foundation of your **wordpress one page website** is the theme. Pick a theme that is fast and optimized for one-page layouts. Options include:
- **Astra:** Highly customizable and fast.
- **GeneratePress:** Known for its lightweight and modular design.
- **OceanWP:** Versatile with a good range of one-page templates.
Step 2: Install Necessary Plugins
You don’t need many, but these are essential for any **one-page WordPress website**:
- **Gutenberg:** The new WordPress block editor (comes with WP 5.0+). Use it for drag-and-drop design.
- **SEO Plugin:** Rank Math or Yoast SEO to manage your title, meta description, and schema.
- **Cache Plugin:** WP Rocket or LiteSpeed Cache to ensure your site loads fast.
Step 3: Structure Your Content
Think of your **one-page WordPress website** as a story. Organize your content into logical sections using headings (**H2**, **H3**) and visual dividers.
| Section | Purpose |
|---|---|
| Hero | Catchy headline & CTA |
| About Us | Tell your story briefly |
| Services/Products | Outline your offerings |
| Testimonials | Build trust with social proof |
| Contact/CTA | Clear call to action with a form or link |
Step 4: Set Up Anchor Links
Anchor links allow visitors to jump to a specific section on the page. Here’s how to create them in WordPress:
- Select a heading block (H2 or H3) for a section.
- In the block settings (sidebar), go to “Advanced”.
- Under “HTML anchor,” give the section a unique ID (e.g.,
servicesorcontact). - Now, create a link and point it to `#services` or `#contact`.
Update your main navigation to use these anchor links instead of full URLs to provide smooth scrolling.
Optimizing your wordpress one page website for SEO
- **Target One Primary Keyword:** Since you have a single page, focus your SEO efforts on a single, strong keyword phrase like “**wordpress one page website**.”
- **Use Headings:** Use **H1** for your main title and **H2/H3** for each section. This helps Google understand your content structure.
- **Optimize Your Images:** Use descriptive filenames and alt text.
- **Build Quality Backlinks:** A few high-quality links to your single page can significantly boost its authority.
FAQ
Q: Is a one-page site bad for SEO?
A: No, but it requires a different strategy. You can’t rank for many keywords, but you can achieve a very strong ranking for one primary keyword and its variations.
Q: Can I convert my one-page site into a multi-page site later?
A: Yes. Simply create new pages and use 301 redirects to point your old anchor links to the new, corresponding pages.
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